Serum vs face cream. What is the difference?

FACT A serum and a face cream are not the same thing and they are not interchangeable. A serum is a lightweight formula with a high concentration of active ingredients. Its molecules are small enou...

What Happens If You Never Moisturise?

FACT Your skin loses moisture every day, through weather, screen time and working out. You even lose moisture when you sleep. Without restoring that moisture your skin barrier breaks down, fine lin...

What A Face Cream Actually Does

FACT A face cream has one primary job, to restore and lock in moisture. It works by reinforcing your skin barrier, the thin protective layer that keeps hydration in and irritants out. Without a fun...

What To Look For In A Face Cream

FACT Not all face creams are equal. Your choice makes a difference and ingredients matter. A good face cream needs proven actives that hydrate deep, strengthen your skin barrier and support your sk...

Soap, water or face wash. Only one actually works.

FACT Bar soap and shower gel are made for your body, not your face. They have a high pH that strips your skin's natural moisture barrier, the thin protective layer that keeps hydration in and bact...

Why Men's Skin Is Different

FACT Men's skin is 25% thicker than women's, produces significantly more oil and is physically damaged every time you shave. Testosterone drives all three, thicker skin, more active sebaceous gland...

The Foundation Of Great Skin

FACT Your skin is a living shield built in three layers. The epidermis on the outside renews itself daily by shedding dead cells and producing new ones. The dermis underneath is home to collagen, e...

Time to dive back into routines!

There’s something about summer, the slower mornings, refreshing swims, golden sunsets, the freedom to just be. But as routines return and the calendar fills up, it’s easy to leave those good feelin...

Tid för Reflektion

Jul och nyår är klassisk tid för reflektion, följt av januari som i mångt och mycket är förknippat med nystart. Det är lätt att dras med och slänga ur sig löften om förändring och en ny väg framåt....

Vår resa..

Jag växte upp på en bondgård mitt i Skåne och äger idag ett företag som säljer skönhetsprodukter för män. - Hur hamnade jag här? Jag gick den traditionella vägen med ekonomistudier och olika kommer...